Where to Start When Designing a Website

Web Development Brisbane shares some top tips to help you get started on your new website design.

What is Web Design?

When you first hear web design, you probably think of the overall aesthetics of a page that visually engages users. But web design is so much more than that. It encompasses web apps, mobile apps, and user interface design which all work to enhance the website’s overall functionality. Web design refers to the process of planning, conceptualising, and arranging content online. It has a huge impact on user visitation and search engine rankings. This blog will cover where to find inspiration, choosing web design tools, visual elements, and functional elements to consider when designing your website.

Where to find Inspiration

When embarking on any creative project, it is important to feel inspired to achieve an outcome you are satisfied with. It is easy to feel overwhelmed by the sheer volume of web design resources available on the internet, and we understand that you can often scroll for hours without settling on a look and feel for their new website.

It’s often best to start with your direct competitors, what are they doing that you aren’t? Or, what do you like best about their website? Jot it all down in a document. Then from there, make a mental note to take notice of the design of a website as you do your general everyday web searching. Take screenshots of the bits you really like.

Then from there, if you need more inspiration, check out some of these design inspiration websites:

Things to Keep in Mind (design elements)

It is important to integrate a website’s appearance with the functionality to maximise the site’s overall performance and usability. Below is a summary of key design elements you must remember when designing your website.

Visual Elements

Written Copy

Your website’s appearance and text work hand-in-hand, so it is important to ensure these elements are executed cohesively and are well-balanced. Focus on complimenting your graphics and images using text blocks to achieve this.

Fonts and Colours

Choose a font that pairs with your colour scheme, graphics, images and strengthens the overall tone on your website. This will compliment your overall design. Tools such as Canva’s Font Combinator can assist you in finding a perfect match for your website.

Colour is one of the most important visual elements of any website. It is important to select colours that compliment your tone and overall design, keeping in mid there are many misconceptions about the psychology of colour. For example, red conveys energy, strength, and power and blue conveys loyalty, trust, and stability. Check out Outsource2Us’ article which explains the importance of colour theory and what it can do for your business.


There are no specific rules to follow when arranging the layout of your website, however how you decide to arrange your content will directly impact on the usability and functionality of your site. Ensure you are keeping the needs of your audience in mind and avoid overcrowding your pages with too much content that will distract from the messages you are trying to convey.

Shapes and Spacing

Making use of graphic elements can seamlessly integrate texts and images to further enhance the site’s overall appearance. Spacing also allows for a visually pleasing and easy-to-navigate website. Using whitespace (appropriately) provides the ability to balance text, photos, and graphics to allow users to navigate a website easier.

Images and Icons

Powerful images and icons can help communicate a large amount of information in just a few seconds. Select icons and images that support and are relevant to your message. Stock images and icons are available widely on the internet. Some free reliable sources include Pexels, Unsplash and IconMonstr. Shutterstock provides images and icons at a premium rate.


Designers are using more videos on websites as they can help users understand messages that can’t be explained as efficiently through plain text (when used properly). It is important to not let videos detract from other important elements on the web page, keeping in mind that visitors’ eyes will be drawn to moving images. We recommend keeping videos that are used as background images to 5 seconds in length.

Functional Elements


A website’s navigation is a crucial component in ensuring the site is functioning correctly. Navigation serves multiple purposes, from helping first-time users understand what a website has to offer, and providing easy access to pages for returning visitors, to improving every visitor’s overall user experience.

User Interactions

Depending on the user’s device, visitors have multiple ways of interacting with a website (scrolling, clicking, typing etc.). Generally speaking, the best website designs ensure the user feels in control by simplifying these interactions in the following ways;

          • Never auto-play audio or videos
          • Never underline text unless it is clickable
          • Ensure all forms are mobile-friendly
          • Avoid pop-ups


When used correctly, animation techniques can help grab visitor’s attention and allow visitors to interact such as provide feedback. ‘Like’ buttons are another form of interaction that keep site users engaged as they explore web pages. If you are new to web design, it is recommended to keep to simple animations to avoid developer intervention.

There is a lot to consider when designing a website, that’s why using experts, like those at Web Dev Brisbane can take the stress off building a brand new website. For a free consultation, contact the Brisbane based team at Web Dev today.

Build a Website that Captivates and Converts

Ignite your web presence with Web Development Brisbane. Trust us for all your Web Development, Web Hosting, Web Design, and Copywriting needs in Brisbane. Reach us at 0468 967 890 or send a message to discuss your vision.