Part Three of Web Development Brisbane’s Four-Part series on Web Development, covering why excellent User Experience (UX) is important for your website.
This blog is part three of a four-part series exploring the most important aspects of Web Development by Web Development Brisbane – your expert web designers in Brisbane. The second part of this series discussed how to establish a robust brand identity with your website. In part three, we outline why User Experience (UX) is crucial for developing a successful website.
Tying into Part Two, where we briefly touched on this subject, UX is another important aspect of building brand identity and developing a successful website.
What is User Experience (UX)?
User Experience (UX) is defined as any interaction a customer has with a business. UX design, in turn, is the process that aims to make every interaction as easy, smooth, and efficient as possible. This design process looks at mapping out the user journey to solve their pain points by matching them with their needs.
UX focuses on functionality, structure and logic of elements, rather than purely on aesthetics. UX design relies heavily on the understanding of users and a clear focus on the main goals of what your business is trying to achieve. Customers are the lifeblood of any form of business, so creating a meaningful UX can make or break your sales.
Why is it Important?
UX can make or break your website’s ability to result in conversions. If your website is too difficult to navigate, your customers will become disinterested in what you have to offer. An example of poor UX design may include too many menu links, lack of backlinks or buttons, too many interactions to complete check out, or a poor search function.
Customers are fickle and their attention can falter in an instant when presented with a long load screen or too many steps to get the information they need. Customers now have an average of an 8-second attention span, and 40 percent of customers will abandon a website that takes more than three seconds to load. Thus, it’s now essential for you to consider how your UX design is affecting your conversions. By providing positive experiences on your website, you set yourself apart from the competition and keep users coming back.
Developing a Great User Experience
Web designers in Brisbane understand that there are four main points to focus on during the design process:
- Research! Know your target audience and work to understand them.
- Start with accessibility and usability – investigate the user journey on your site.
- Test, test, test. Even after the website is live, don’t stop testing.
- Develop a well-organised information structure. The simpler your site is to navigate, the better.
Ensure you have a fast load speed – which is where choosing the right hosting provider becomes important.
There are many more elements of UX design than listed here, but Web Development Brisbane has you covered. As your web designers in Brisbane, we work closely with your business to deliver personalised strategies and custom-built website design. Consistency is important to us, as is great UX. If you are starting a new website project, make sure that the customer journey and UX is front of mind with your developer.
That concludes Part Three of our series covering User Experience. Our Final Article in this series will provide knowledge on why web hosting is more important than you think and why you should invest in reliable Australian-based website hosting.
