Is it time for a website redesign?

It’s been a couple of years since your brand-new site hit the web, and since then, you might not have thought about it much. Unfortunately, like all technology, websites age quickly, and it can be difficult to tell when it’s time your website needs a redesign. This blog entry will discuss the signs of an outdated website and give you a few reasons to consider why a redesign is the next step for your business.

 

Incomplete product or service offerings

The modern market is constantly changing and expanding. If it’s been a while since you last updated your website, there’s a fair chance your business has experienced some changes that your online presence doesn’t reflect. Whether you’ve discontinued a product line or introduced new services, it’s important your online presence reflects this. A website redesign ensures that clients and customers can find your business and that you can reach the right audience.

 

Your site looks old

Customers can tell when a website is old. As your competitors update and innovate, a stagnant and stale website will stand out like a sore thumb. Consider how quickly fashion and technology trends change. Things such as font, image quality and colour usage are all subtle elements that need to be refreshed periodically to keep your website looking new and enticing.

A redesign can give your website a unified appearance that reflects your current branding and marketing approach. A good website will give your customers the confidence that you mean business and can provide value for money.

 

Your site is slow

If your last redesign was more than 2-3 years ago, odds are your website is showing its age in more than just aesthetics. There are many factors that can contribute to a slow website, but outdated coding and underpowered hosting are generally the major culprits.

Regardless of the origin, a slow website is an instant warning sign for many customers, who can just as easily click onto a competitor’s high-powered, well-optimised website for instant results. Online marketing is all about first impressions, and a slow, outdated website is a poor reflection of your business.

 

Your site isn’t secured

For any site conducting e-commerce, cyber security must be at the forefront of your mind. As time progresses, hacking strategies and tools get more advanced and outdated websites are left at a higher risk. If you leave your website for too long, there is a risk it might become ‘unsecure’.

As seen in 2020, Google revoked the ‘secure’ tag for websites that might not meet their standards. An unsecured website is an instant red flag that can drive away potential customers. A website redesign is an opportunity to get an IT professional to review and make the necessary updates to your cyber security and keep your business’s online storefront safe and reputable.

 

Your site isn’t mobile optimised

Mobile optimisation is an incredibly valuable aspect of modern web design. As a society, we are increasingly migrating our browsing habits onto our mobile devices, so it’s important that your website can operate on all platforms equally well. Having a website that operates well on mobile and desktop is a great quality of life feature that many older websites just don’t have. To reach wider audiences, mobile optimisation is a necessity, not a luxury.

 

If you’re at the point where you’re asking whether your website needs a redesign, it probably does. This is a good thing and a necessary expense for modern businesses. It’s an opportunity to give your business an upgrade and bring it up to date with style and panache. For a free consultation, contact the Brisbane based team at Web Dev today.

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