Elements of a successful e-commerce website

In our experience, many small businesses dismiss the idea of opening an online e-commerce store. It’s easy to think that the sudden boom in online shopping is something only big companies with shipping centres, warehouses and thousands of customers can capitalise on, but this is a misconception.

Due to improvements in technology and global events (such as COVID-19), it is becoming more and more realistic for smaller businesses to run an e-commerce branch of their business. However, with fewer resources, smaller consumer bases and large competitors, small businesses need to be efficient and appealing with their online offerings.

We have identified three key elements that all e-commerce websites need to be successful. These elements will be helpful whether you already have an e-commerce site and are looking for tips, or if you’re a business owner who is considering developing this capability.

On Brand Aesthetic

Any salesman knows that first impressions are extremely important. As shoppers transition to online forums, your website becomes the face of your business. Studies show that 43% of shoppers conduct virtual research on businesses before making a purchase. If your website isn’t taking advantage of these eyes, and making sales wherever possible, your business is missing out.

For a website to function at its fullest, it needs to reflect the values and brands your business has built through marketing and reputation. Whether this is through colour-coordinated banners and videography, or generous return policies, there are many ways your e-commerce website can reflect your business.


While it’s important to have a good-looking website, it’s also important to have a well-functioning one. An e-commerce site needs to build trust with potential customers, and one of the best ways to accomplish this is with functionality.

This feeling of trust is hard to build and is easily broken. How willing would you be to enter your bank details into a slow and difficult to navigate website? Would you trust that site to deliver the goods on time and in perfect condition?

Justified or not, these are the subconscious messages that a faulty or slow website sends. In the modern age, your website is the face of your business, and broken-down websites with black eyes and missing teeth just aren’t going to cut it anymore.


For an e-commerce website to be successful, it needs to be visible. The greatest advantage of the internet is its reach, and without a good SEO (Search Engine Optimisation) strategy, it’s unlikely you will be able to capitalise on that advantage. Depending on what works for your brand, there are multiple methods of organically lifting your website’s ranking in the Google Search Results.

A well-built website is an attractive website for search engine algorithms, so it’s essential to build a strong foundation for your online store.

An SEO campaign that focuses on highlighting relevant search terms and optimising Meta titles and descriptions will greatly increase attention on your website and generate business.

Including monthly blogs on e-commerce stores helps with sales and SEO simultaneously. Blogs (when written correctly) can provide customers with valuable information about the product while assisting with SEO.

If you’re looking to grow your business, then it’s a mistake to overlook the potential of e-commerce. While there are easy ‘build-a-website’ services available, they are rarely of the same standard as websites custom built by developers. If you’d like to discuss how your website can be optimised or built, please don’t hesitate to contact the Brisbane based developers at Web Development Brisbane today!

Create a Stunning Online Presence

Elevate your online presence with Web Development Brisbane. Count on us for all your Web Development, Web Hosting, Web Design, and Copywriting needs in Brisbane. Reach out to us today at 0468 967 890 or send a message for a consultation.